Mortgage Broker Content Calendar: 30 Days of Posts

Most mortgage pros don’t struggle with “what to say” because they lack expertise—they struggle because they need a repeatable posting system that keeps them consistent and trustworthy.

This calendar gives you 30 plug-and-play post prompts you can run daily or spread across 6–10 weeks.

How to use this calendar

• 3 posts/week → 10 weeks
• 5 posts/week → ~6 weeks
• Daily → 30 days

Your 30-day mortgage broker content calendar

Days 1–10: Quick trust builders

1. Day 1 (Myth vs Fact) — MYTH: You need 20% down. CTA: DM DOWN.
2. Day 2 (Clarity) — Pre-Approval vs Pre-Qual. CTA: DM APPROVAL.
3. Day 3 (Checklist) — Before you apply: 3 quick wins. CTA: Comment CHECKLIST.
4. Day 4 (Behind the scenes) — What I review on a loan file. CTA: DM READY.
5. Day 5 (FAQ) — How long does pre-approval take? CTA: Comment your timeline.
6. Day 6 (Scenario) — First-time buyer? Start here. CTA: DM FIRST.
7. Day 7 (Social proof) — Client Win: what made it smooth. CTA: DM SMOOTH.
8. Day 8 (Process) — After you apply: here’s the process. CTA: DM NEXT.
9. Day 9 (Engagement) — What’s your biggest worry? CTA: Comment one word.
10. Day 10 (Local value) — 3 questions to ask at an open house. CTA: DM OPEN.

Days 11–20: Credibility + conversation starters

11. Day 11 — True/False: rate shopping always hurts credit. CTA: Comment T/F.
12. Day 12 — What’s inside a monthly payment? CTA: DM PAYMENT.
13. Day 13 — Refinance: 3 reasons people explore it. CTA: DM REFI.
14. Day 14 — Partner spotlight. CTA: DM PROS.
15. Day 15 — MYTH: Pre-approval = guaranteed. CTA: DM PLAN.
16. Day 16 — DTI explained in 30 seconds. CTA: DM DTI.
17. Day 17 — 3 mistakes that can slow closing. CTA: DM AVOID.
18. Day 18 — Ask me anything (Q&A). CTA: Comment or DM.
19. Day 19 — Self-employed? Read this. CTA: Comment SELF.
20. Day 20 — Market update: what it means for buyers. CTA: DM UPDATE.

Days 21–30: Soft conversion + repeatable series

21. Day 21 — What do you want help with? (1/2/3/4) CTA: Comment 1–4.
22. Day 22 — Buyer journey: from planning to keys. CTA: DM JOURNEY.
23. Day 23 — Today’s 1-minute homebuyer tip. CTA: Comment TIP.
24. Day 24 — What clients say matters. CTA: DM HELP.
25. Day 25 — Rent vs buy: what matters beyond payment. CTA: Comment RENT/BUY.
26. Day 26 — Pre-approval doc checklist (starter). CTA: DM DOCS.
27. Day 27 — Neighborhood snapshot (general). CTA: DM LOCAL.
28. Day 28 — 3 things I’m seeing from buyers this month. CTA: Comment 1/2/3.
29. Day 29 — Thinking of buying this year? CTA: DM START.
30. Day 30 — Monthly recap: wins + lessons. CTA: Comment CALENDAR.

Make it fast in Canva

1. Pick 3 posts for the week (Teach / Prove / Invite).
2. Edit headlines first (clarity > clever).
3. Keep graphic text to 3–5 bullets.
4. Add one CTA (comment or DM keyword).
5. Export + schedule.

Recommended templates

Use a ready-made Canva pack to keep your feed consistent: Mortgage Broker Social Media Canva Templates

Browse more finance/insurance templates: Finance & Insurance Canva Templates